Job Title:Marketing Manager
Location:Greater Toronto Area - Hybrid
Compensation:Competitive Salary + Performance Bonuses + Equity Opportunities
About Us
At HalfPricedWings, we’re on a mission to connect food lovers with unbeatable dining deals while helping restaurants increase visibility and traffic. We believe in making delicious meals accessible to everyone, building a vibrant community of food enthusiasts, and creating value for both diners and our partners.Position Overview
We are seeking a creative and data-driven Marketing Manager to lead and execute impactful marketing strategies. As a key player in our growing team, you’ll shape the way food lovers and restaurants discover our platform while driving growth and engagement.Key Responsibilities
- Develop and implement comprehensive marketing strategies to grow user and restaurant adoption.
- Oversee digital campaigns across social media, email, paid ads, and other channels.
- Design and manage content strategies to build brand awareness and drive engagement.
- Optimize the company website and ensure consistent brand messaging across all platforms.
- Use analytics tools to monitor campaign performance and adjust strategies accordingly.
- Research market trends and competitors to stay ahead in a competitive space.
- Collaborate with the sales team to align marketing strategies with business objectives.
- Manage influencer partnerships and affiliate marketing campaigns to expand outreach.
- Create and maintain a content calendar, ensuring timely delivery of campaigns.
- Lead PR initiatives, press releases, and other communication efforts to strengthen brand visibility.
Requirements
- Proven experience in marketing, preferably in the food, SaaS, or startup industries.
- Proficiency with tools like Google Analytics, social media platforms, and email marketing software.
- Strong understanding of SEO and PPC strategies.
- Hands-on experience with content creation, including blogs, videos, and social media posts.
- Excellent project management skills and the ability to juggle multiple campaigns.
- Strong written and verbal communication skills.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) is a plus.
- Ability to work independently in a remote, fast-paced environment.
- A passion for food, community engagement, and creating exceptional user experiences.
What we offer
- Competitive salary and performance bonuses
- Comprehensive health and dental benefits.
- 28 days of paid time off annually
- Hybrid work with flexible hours.
- Thorough training, work computer and company swag to set you up for success
How to Apply
If you’re excited to join us in our mission to bring delicious meals and unbeatable savings to our community while boosting restaurant visibility and traffic, we’d love to hear from you!To apply, simply fill out the quick form below. Know someone who’d be perfect for this role? Share it with them and help us find the right fit!